PRIYANKA PRAKASH

Brooklyn, NY

writepriy@gmail.com

(914) 320-5886

https://www.linkedin.com/in/writepriy/

TECHNICAL WRITER & CONTENT CREATOR

Technical writing • Long-form and short-form blog posts • Data-driven reports • Video scripting

Storyboarding • Copywriting • Webinar hosting • Search engine optimization • Content management systems

Content marketing • Content monetization • Project management • People management

WORK EXPERIENCE

Datadog, New York, NY May 2020 - Present

Technical Content Writer, Video

Write technical content for cloud monitoring firm with Fortune 100 customers

Fundera , New York, NY Mar. 2018 - Apr. 2020

Senior Staff Writer

Responsible for blog posts, reports, and video content at leading fintech company

  • Pitched, researched, and wrote blog posts, ebooks, and data-driven reports for 1 million monthly business readers.

  • Led a reboot of Fundera’s YouTube channel, creating scripts for and filming 50 videos that collectively generated 180,000 views.

  • Produced data-driven reports that landed 25 links for Fundera in national media publications.

  • Doubled traffic to the new insurance vertical of the blog by analyzing SEO opportunities.

  • Increased conversion rate by 30% by developing new copy for Fundera’s business loan application.

  • Mentored a team of 5 junior writers on editorial best practices.

Fit Small Business , New York, NY Jan. 2015 - Jan. 2018

Managing Editor

Led editorial team for fast-growing digital small business publication

  • Oversaw a team of 6 staff writers, assigning articles, managing deadlines, and guiding career growth.

  • Reviewed 30 pieces of content each week in a wide variety of beats, including marketing, technology, finance, and real estate.

  • Edited 39 QuickBooks tutorial videos that brought millions of YouTube views to Fit Small Business’s channel and tripled revenue from the company’s QuickBooks partnership.

  • Introduced the company’s first editorial style guide to help the company scale from 3 to 15 writers.

  • Developed the processes and materials to successfully hire and onboard 10 new writers.

  • Collaborated with the SEO team on linkbuilding projects that doubled the number of backlinks to Fit Small Business.

Ridecell , San Francisco, CA Mar. 2013 - Oct. 2014

Operations Associate

Pivoted from legal to content at Y Combinator ridesharing startup

  • Introduced a geography test and vehicle inspection to help Ridecell grow from 10 rides/day to 1,000 rides/day.

  • Achieved a 20% open rate for our weekly newsletter, which was distributed to 20,000 customers.

  • Drafted press releases to announce major company milestones, landing coverage in national and regional publications.

  • Wrote end-user documentation for 25 institutional customers, including UC Berkeley and Georgia Tech.

Kosnoff Fasy , Seattle, WA May 2012 - Mar. 2013

Associate Attorney

First associate attorney at regional plaintiff-side law firm

  • Represented 30 clients in a class action case against an institutional defendant.

  • Interviewed clients to get factual information for discovery and mediation documents.

  • Drafted complaints, motions to dismiss, and motions for summary judgment.

EDUCATION

University of Washington School of Law, Seattle, WA

J.D., 2012

University of California, Berkeley, Berkeley, CA

B.A., 2009, Mass Communications and Political Science, summa cum laude

LANGUAGES

Conversational Tamil and conversational Spanish

PERSONAL INTERESTS

Baking, rollerblading, and running